31.1 Understand the purpose and impact of social action and community media production work

The reason why there are social action and community media productions are to raise the awareness of an everyday person at that current time. This will increase the person's knowledge about the situation and will hopefully want to do something to help and help stop change the abusive situation. Social action and community media productions could be about:

• Politics
• Current Affairs
• Racism  
• Crime in the local area
• Drug abuse 

A social action and community media productions will show you the terrible effects of what is happening to try and pull on your heartstrings to make an impact on your life and make you really think about what is going on and hopefully make you want to tell other people about it to try and get them to make a difference.

At this current time is a great time to do a social action and community media productions video is because technology is booming and more social then ever, this is as it will have a bigger impact and will be seen by a larger audience and will have a following and a fan base who want to make a change.


Example 1: CDC tips former smokers terries as (tips for stop smoking)

An example that i have chosen to do is CDC tips former smokers terries as (tips for stop smoking). This is a social action media advert to try and help you to stop smoking. to do this they scare you into it by having a scary real life story about the negative effects of smoking. the message they are telling you is do not smoke as this could happen and be you if you start smoking or continue to do so.This is a successful social action media as it persuades you to not smoke which is a good thing.


Example 2: British Heart Foundation - I hate heart disease

The second example i have chosen is British Heart Foundation - I hate heart disease advert, This advert is informative and hits with a hard punch as it informs you with the facts about heart disease. This advert uses a fear factor as the advert tells you facts that not only could it happen to you but the fit, young, old so anybody could get affect by heart disease. This social action media advert is successful as it informs you about heart disease and will hopefully impact you and make you want to help out and make a change.

FGM petition

The guardians fgm petition i think is not very good however on the other hand  it gives you a behind the scenes look of the petition and what happened for instance the meeting with Michael Gove and what the team wanted from their campaign. The video is not very good on informing the public about fgm as there are no facts and figures on how many people in Briton this affects or anything like that.

My personal response to the documentary is that fgm is a terrible thing and i knew little about it, so this documentary has helped me understand it and i tell other people about it.