The different media sectors are;
- Broadcast television
- Radio
- Film
- Animation
- Commercials
- Corporate production
- Interactive media
- Music
The media sector that i have chosen to focus on is Broadcast television as i feel there is more to explain and is a more interesting sector than the others as there are many different companies to look at for example BBC, Comcast, ITV and lots more other interesting companies.
An example of Public Ownership would be the BBC and is funded by the British Government through the TV licenses. An advantage of public ownership is that the programmes are catered towards the British Public and have a wider range of programming. The negative side of Public Ownership is if people do not buy a TV license then the BBC wont make any money at all.
An example of Private Ownership is ITV they are funded by advertisement and product placement only. Their main target audience would be anywhere from 15 - 50 as they have a broad range of programmes for example X factor to Good morning Britain. A disadvantage of private ownership is that they do not do extensive public research into if they will like a programme unlike the BBC do, this is a risk as the programme could be a failure and ITV lose a lot of money.
An example of an independent TV production company would be all3 media who publish shows like The Cube, Horrible Histories and undercover boss. All3 Media would be hired out by ITV for example and make a programme for them. If they show is popular than they will be asked to renew the series but if it is not then they wont so it is quite often a gamble.
Am example of a multinational production company would be Film4 Productions own by channel four television company. Film 4 productions are the main company responsible for backing many British films.
An example of a conglomerate would be Comcast as they own many different high end production companies for example movie production company;Universal Studios, TV Production; Universal television, broadcast television network; NBC, these are just a short example of many different companies that this conglomerate own.
Am example of a multinational production company would be Film4 Productions own by channel four television company. Film 4 productions are the main company responsible for backing many British films.
An example of a conglomerate would be Comcast as they own many different high end production companies for example movie production company;Universal Studios, TV Production; Universal television, broadcast television network; NBC, these are just a short example of many different companies that this conglomerate own.
Vertical Integration: Vertical integration is when the production or distribution of a service are controlled by a single company to increase that company’s control in the marketplace.
Horizontal integration: Horizontal integration is a strategy to increase your market share by taking over a similar company normally a smaller sized company.
Cross-media
diversification: cross-media diversification is the when a media company expands and branches out in to different areas of the media industry.
Merger: A merger is when a company and another company in that industry merge together to make one company.
Sources of Income: A source of income for a media production company would be a TV show they create and sell to ITV.
Product Diversity: Product diversification is a plan to enter into a new market which the company is not currently involved with.
Profitability of Product Range: The amount of profit that a tv programme will make in a particular time of it being shown on air.
Performance Against Financial Concerns: Financial concerns is the financial decrease in the economy e.g. times of low demand in a the media sector will lead to fewer tv programmes being produced or with a smaller budget.
Organisational Objectives: are short-term and medium-term goals that an organisation seeks to accomplish within a certain time period for example a media production company to produce two TV programmes.
Franchise: A franchise allows another person to sell the intellectual property of another, for example in the media sector this would be a production company allowing another company to produce its own version of the TV programme.
Competitors: A competitor to a production company would be another company trying to acquire the franchise rights over a TV programme first.
Customers: The customer would be the TV audience who watch the programme and possible buy the box set.
